Bianco Bouquet turns weddings into intimate, timeless works of art with elegance and emotional depth.

In Florence, a city built on beauty and the whispered genius of the Renaissance, there&rsquo;s a quiet revolution unfolding in the world of weddings. Nestled in the cobbled calm of this artistic cradle, Bianco Bouquet doesn&rsquo;t just organise events - it choreographs experiences. This is not your typical wedding planning service. It&rsquo;s a creative atelier where every ceremony becomes a piece of storytelling, articulated through sight, scent, texture and time. The vows may be spoken in a moment, but here, the emotion is stitched into days, and often, into memories that outlive the photographs.

At its helm is Costanza Giaconi.&nbsp;A former arts manager turned emotional architect, she approaches weddings not as performances, but as opportunities for real beauty to emerge. Her aesthetic is instinctive and restrained&mdash;an antidote to the over-orchestrated. &ldquo;Planning,&rdquo; she says simply, &ldquo;is how I bring beauty to life&mdash;and how I nurture relationships that matter.&rdquo; Her philosophy is both tactile and thoughtful: each event is treated as a one-off masterpiece, composed with the same care an artist might bring to canvas.

<h3 data-start="1423" data-end="1460" class="">Wedding couture, not choreography</h3>
At Bianco Bouquet the journey starts with people. Each couple is welcomed into an entirely bespoke creative process, as personal as a made-to-measure dress. The team begins by listening&mdash;really listening&mdash;before building a visual language that might include anything from hand-dyed linens to bespoke floral installations, designed to speak not just to the season but to the soul.

A glimpse of Ed Westwick and Amy Jackson on their wedding day (Corbin Gurkin/Courtesy of Bianco Bouquet)

Marta and Lorenzo, senior planners and quiet protagonists behind the scenes, are responsible for the seamless grace with which every celebration unfolds. They&rsquo;re the kind of planners who&rsquo;ll have the candles lit at the perfect moment, the prosecco poured without a whisper. Their style is less about spectacle and more about feeling - an elegance that doesn&rsquo;t need to shout, because it&rsquo;s understood.

<h3 data-start="2277" data-end="2311" class="">Hospitality that whispers love</h3>
To host a wedding, Bianco Bouquet believes, is to offer a kind of embrace. Their concierge service begins long before guests arrive and lingers long after the last dance. Think: sunset aperitivos in the hills, olive grove picnics with handwritten menus, brunches infused with the scent of rosemary and fig. Each detail is intentional - designed not only to impress, but to create space for connection, ease, and delight.

Then there&rsquo;s the wedding weekend: a format that transforms the big day into something far more immersive. It&rsquo;s a slow rhythm of shared meals, laughter over wine, and long, golden hours where the experience becomes something not merely seen, but felt.

<h3 data-start="2997" data-end="3027" class="">A modern lens on tradition</h3>
For couples seeking something a little more curated, Bianco Bouquet also offers an &agrave; la carte approach. Rather than all-or-nothing packages, it&rsquo;s a model that reflects a new kind of luxury - measured, mindful, flexible. The guidance is always personal, always elegant, and deeply rooted in the understanding that true style doesn&rsquo;t require excess. Sometimes, it&rsquo;s a single perfect idea that transforms everything.

<h3 data-start="3446" data-end="3495" class="">Florence at heart, but never bound by borders</h3>
Bianco Bouquet may be deeply anchored in the Florentine tradition, but its reach is global. Its couples arrive from every corner of the world - New York, Riyadh, Paris, Shanghai - drawn not only by the Tuscan dream, but by the atelier&rsquo;s rare ability to turn that dream into something intimate and entirely individual. Bianco Bouquet&rsquo;s events unfold across Italy&rsquo;s lakes, coasts, islands and villas, always with the same signature touch: a sensibility that blends local roots with an effortlessly international outlook.

Bianco Bouquet is quietly reimagining what weddings can be. Less about spectacle, more about substance. The kind of celebration that doesn&rsquo;t just look perfect - but feels like it belonged, just for a moment, to something timeless.

Bianco Bouquet: where weddings become living works of art

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