Zegna, «Vellus Aureum», the men's fashion show autumn winter 2025 by Alessandro Sartori

"The fashion show is a springboard that goes beyond the collection itself." These are the words of Alessandro Sartori , creative director of Zegna , who for autumn winter 2025-26 is introducing an ultra-exclusive shopping formula for its top clients. It is no news that the brand is increasingly expanding its range of action, with lifestyle experiences for high-spending customers. Visits to the wool mill, explorations of the Zegna Oasis and appointments around the world with Villa Zegna are an effective tool for communicating the history and values of the brand, but here the level of attention to the customer is raised. In the venue set in the prairies of Australian sheep flocks, in addition to the press and buyers, one hundred high-spenders will be seated, fifty of whom, starting tomorrow and for three days, will have access to an exclusive shopping experience here in Milan. Thanks to the unique Zegna production chain, from sheep to shop, they will be able to order garments seen on the fashion show and adapted to their size, to then have them delivered after four weeks.

"Think slow, act fast, this is the attitude we must have today to satisfy a public that represents 4% of our community but whose purchases represent 40% of the total", explains the president and CEO of the group, Gildo Zegna. But what can these lucky few focus on to enrich their already well-stocked wardrobe? "The attitude continues to revolve around the concepts of easiness, soft lines and elegance designed to bring out the personality of those who wear our clothes, a transversal public, from 25 to 70 years old", explains Sartori, "while for the inspiration we started from the wardrobe of the founder, who used to go to Turin to have both his clothes and his shoes made by local artisans".

And references to Ermenegildo can also be found in the Vellus Aureum capsule collection, on sale in selected stores from February 5. Made with the finest wools usable for production (between 12 and 13 microns, even thinner than baby cashmere which is around 13.5) it is a tribute to one of the many intuitions of the founder, who in 1963 had created the prize for the thinnest yarn of the year to be awarded to Australian breeders. «We have developed even consistent fabrics starting from the maximum usable finenesses arriving at surprising results even for us», adds Sartori, «the meaning of all this research is clear: to give life to garments to wear and to pass on. Born today to last over time».