Fashion Week

Tommy Hilfiger, style is for everyone

The mega Tommy Hilfiger fashion show, which lands at London Fashion Week, speaks to young people. A colorful see-now buy-now universe where inclusiveness is the key word
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More than a fashion show, it feels like going to a concert. Tommy Hilfiger brings the mega production that brings together his see-now buy-now proposals in a single show at London Fashion Week dedicated to Autumn-Winter 2020/21 . And the TommyxLewis capsule collection, fourth chapter of the dialogue between the American designer and Formula One champion Lewis Hamilton , a successful alliance to which for the occasion is added HER the singer-songwriter Rhythm & Blues and winner in 2019 of two Grammy Awards . The project is transformed into TommyxLewisxH.ER . and the touch of the Californian artist is perceived starting from the chorus of black voices with which the catwalk starts. All this takes place in one of the symbols of Brit culture, the Tate Modern, whose huge spaces of the former power plant converted into a temple of modern art, lend themselves to welcome the approximately one thousand guests and the varied, smiling and colorful tribe of models and models, led by the stainless Naomi Campbell. While plays of lights with intense colors echo the atmosphere of the great exhibition by the Danish artist Olafur Eliasson, which has just ended in the museum. The looks are fresh and full of that unique energy that is youth, between denim jackets and T-shirts, both oversized; gritty bomber jackets, sweatshirts, tracksuits, cargo pants, maxi bermudas and some military accents. Above all, there are three words that are a hymn to inclusiveness: "Style for all" , style is for everyone.

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