How did Zendaya become the most bankable personality of the moment?

Zendaya adds a new string to his bow. While collaborating with Tommy Hilfiger on an exclusive capsule collection, Lancôme has announced that the actress of The Greatest Showman is becoming her new face. The actress joins the impressive list of ambassadors of the brand among which Julia Roberts , Kate Winslet , Penélope Cruz , Lupita Nyong'o , Lily Collins or Taylor Hill . " I am very honored to represent a brand such as Lancôme and join an incredible group of iconic women ," she said in a statement. For its part, Françoise Lehmann , Global Brand President of Lancôme International , adds: " It is with joy that we envisage this adventure with Zendaya whose charisma and influence in the world of cinema, music and fashion do not Zendaya brings a modern and unique approach to beauty that perfectly complements Lancôme's vision and creativity. "

At 22, the actress puts all Hollywood at his feet. Featuring hit movies such as Spider-Man: Homecoming alongside Tom Holland, The Greatest Showman with Hugh Jackman and Zac Efron , and soon in the series Euphoria , signed by HBO, Zendaya stands out as rising star of American cinema. With 54 million followers on Instagram, the actress is also passionate about the public, becoming a true fashion icon, and one of the most influential figures of the moment. Zendaya is also a reflection of her generation, since she does not hesitate to show her commitment on sensitive topics such as the right to education or the promotion of bodypositivity . All these elements have seduced Lancôme and the whole world quite simply.